About
Lucy is a London-based Associate Creative Director specialising in intergrated and social first creative across fashion, sport and lifestyle.
In her 12+ years within the creative industry her path hasn't been conventional. She started in strategy, moved into trend forecasting, spent time in PR, and built her creative instincts inside agency, picking up a genuinely wide toolkit along the way, from print and radio to content and social. Before any of it, she was a visual artist working in new media and early internet communities, which is where her read on culture and online behaviour first took shape.
Email, Instagram ↗
Places
Small World (Mother)
U DOX
Ketchum
Future
Bauer Media
GDR UK
M&C Saatchi
Visual Artist:
Commisions and collaborations included; Frieze, Dazed, Samsung, Tate, BBC, Barbican.... and more.
Available For
Creative Direction
Art Direction
Creative Strategy
Social Creative
Content Strategy
Selected Clients
adidas
Havaianas
Hot Topic
Under Armour
JD Sports
Zalando
Timberland
Disney
Adobe
LVMH
Estee Lauder
Lucy StoktonAssociate Creative Director
“creative, content and
chronically online”
“Craft gets noticed. Context gets remembered. When I approach a brief, I want both! Work made with real intention, and real thought about where it's placed, how it's found, and how it lives inside an audience's non-linear life. Attention fades. Resonance stays."
Activity:Project:Category:Location:
Recent
(2026)adistar XLG
Disney (Kevin Smith Project)
Chloe Kelly x adidas
Molly Mae x adidas Orginals
JD x Brit Awards
Campaign
360 Ideation
Partnership Announcement
Campaign / Social
Social / Creator
Global
USA
UK
UK
UK
Less Recent
(2024-25)Molly Mae x adidas Originals
Timberland
Havaianas
Havaianas - Break the Rush
adidas Basketball
JD x adidas
JD x adidas - Climacool
adidas x 100 Theives
adidas Originals - Campus 00s
adidas Training
Zalando
adidas Training
Partnership Announcement
Partnership Activation
Always On Social
Campaign Activation
Campaign / Social / Creator
Always On Social
Campaign / Social / Creator
Campaign
Campaign / Social / Creator / Activation
Social Content Series
Creator
Campaign / Social / Creator
UK
UK
Europe
Europe
USA
Europe
UK
USA
UK
Global
Europe
Global
ArchiveBooking.com x Womens Euro’s (Campaign / Social / Creator) | Mastercard (Social) | Sky x WWF (Campaign / Social) | Adobe (Always On Social) | Booking.com (Campaign / Always On Social) | Voxi (Branded Content) | Ford (Branded Content) | Mulberry (Branded Content) | Coach ( Social / Branded Content) | John Lewis (Social / Brandded Content) | Stand Up To Cancer (Social / Branded Content) | Nike (Branded Content)